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A reader asks which is better: top down or bottom up analysis?
Here's what you need to know about both.
We've developed a new product, are about to take it to market, and need to develop a market analysis for our business plan.
Which forecasting approach is better: top down or bottom up?
Understanding market size, and understanding your ability to penetrate that market, is all-important: If your market is too small you can't make money, no matter how innovative the product or how competitive your pricing.
Top down and bottom up analyses are two basic ways to evaluate that market.
A top down analysis is calculated by determining the total market, then estimating your share of that market.
A typical top down analysis might go something like this: "Hmm.
I top down money up sell a widget everyone can use, and since there are 300,000 people in my area, even if I only manage to land 5 percent of that market I'll make 15,000 sales.
Sound a little optimistic?
A bottom up analysis is calculated by estimating potential sales in order to determine a how to play slots in new vegas sales figure.
A bottom up analysis evaluates where products can be sold, the sales of comparable products, and the slice of current sales you can carve out.
While it takes a lot more effort, the result is usually much more accurate.
Here's how a bottom up analysis might work in real life.
Let's pretend you just developed a prototype for a bicycle pump and you want to determine if there is a market for your pump--a profitable market that will sustain a real business.
Where are bike pumps typically sold?
Most are sold, fairly obviously, in bike shops, but also by major retailers, and online.
You decide to focus on bike shops for now, since landing shelf space at Walmart or Target isn't particularly likely, at least not at first.
How many bike shops are there in the U.
We'll assume you don't want to try to sell and ship overseas.
With some research you find there are approximately 4,100 bike shops a number I just found on the Internet, which of course means it's dead-on.
How many of those bike shops will be willing to stock your pumps?
Here's where it gets tricky.
Talk to as many bike shops as you can to see if they would be willing to carry your pumps.
Say you talk to 100; if 30 claim they would, be conservative and cut that number in half.
While an owner may agree in principle today, they may not come through in fact tomorrow.
Plus you may be physically unable to get product into every willing bike shop's hands.
If 30 out of 100 say they would carry your product, and you cut that number in half, then it's reasonable to assume that 15 percent of bike shops may actually be willing to carry your product.
That's a good question, but a better question how to play slots in new vegas, "How many bike pumps like mine does a bike shop sell in a top down money up />Always compare apples to apples.
Say the bike shops you talk to say they sell, on average, 200 pumps a year.
That's great--but how many can you sell to each store?
The answer isn't 200.
Every shop carries a variety of pumps.
So you decide to be conservative and assume you can sell 30 pumps a year to each shop.
The math is easy: 615 bike shops times just click for source pumps per shop equals 18,450 pumps a year.
What's hard is pulling together the data so you can do the math.
What's even harder is feeling confident in that data.
Even though I kept click to see more the word "conservative," the assumptions we https://deposit-promocode-casinos.website/down/igt-double-down-free-slots.html made are still fairly optimistic.
You have to get every shop to stock your pumps.
You have to carve out a slice of existing premium pump sales.
So factor in some sensitivities: Double the number in the event your results exceed expectations, and cut the number in half in case things don't go as planned.
And throw in a factor for your ability to market to every bike shop; contacting each one, especially since most are independent, will take time and money you may not have.
Of course you could try to sell your pumps through a distributor; here's a.
The key to sizing up your market is to stay top down money up and make an honest and unbiased evaluation of how viable your product or service will be.
In most cases a bottom up analysis will be sobering, but that's okay.
Always go into business with realistic expectations--that way the only surprises, at least where sales are concerned, will be pleasant ones.

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Some say that a true sales person cannot be taught; their skills are inherent in their personality.
But whether you have a team of natural salespeople or a group of people who need training and coaching, the sales strategy you choose will have a large impact on their sales.
In many business and enterprise sales, you will encounter one of two sales strategies.
It is one of the oldest and most established strategies.
While this strategy incorporates a newer approach to sales, it has proven to be just as effective as the top down strategy in the right situations.
Choosing the right sales strategy is vital to the success of any sale.
To best choose the right strategy, you need to understand both the strategy and the situations that they are best applied to.
When you combine this information with the research you have gathered about your client and your product, you will learn 2 how to choose the right strategy for your business.
Before you begin to consider which strategy is right for your business, it is important to distinguish between top down and bottom up strategies.
These strategies exist in many aspects of business, not just in sales.
Top down and bottom strategies are top down money up employed in management and investments.
However, the way that they differ from each other in the case of sales strategies is important to note before employing either strategy.
What is a top down selling strategy?
When using a top down sales strategy, your sales people will need to appeal to the key decision makers and executives from a prospective customer.
This kind of strategy is well-known in the business-to-business sales world.
It is an approach that would be well-recognized by any large company.
These sales almost always include large, encompassing products that will be implemented throughout the entire organization.
The reason that this top down mentality exists is to keep uniformity in the company.
Companies and teams are more organized when they all run on the same and HR systems.
Decision makers like this because it simply means that fewer decisions need to be made.
It also means that they can utilize an IT department to support the software throughout the company.
Top down systems are essential for securing large deals more effectively.
In addition to all of the money that is spent on the product itself, the customer will also be spending a significant amount on implementing it.
They will also usually purchase training services, and consulting services directly from the seller.
The larger the sale, the more comprehensive service a customer will usually need.
Some enterprise software systems like SAP and Oracle are implemented across entire global companies.
However, these customers rely on the training and resources offered by SAP and Oracle to make their purchases work for them.
Even though the sales people working a top down sales method will be dealing with fewer people, there is more pressure and more service required with a top down model.
What is a bottom up selling strategy?
Bottom up selling strategies are more widely used within the business to consumer market; however, in the business-to-business sales such strategy means to approach lower level management or just directly potential users of the product.
When you are selling from the bottom up, you are selling to a larger group of customers.
The sales amounts are often smaller.
They are also less likely to be implemented company wide.
For a bottom up selling strategy to be successful, it needs to be enthusiastically implemented.
By applying bottom up setting strategy you start with some employees in an organisation and if your product is very valuable for them, they will promote it to their colleagues and potentially even convince their managers to implement such product company wide.
So for the product to be purchased and kept aboard, you need to ensure that the adoption process happens quickly link is inexpensive.
Sales from business to business used to happen primarily with a top down strategy.
However, for some type of technology products and software it becomes not only more user-friendly but easier to market to a wider audience, it has started to succeed with the bottom up strategy as well.
THE PROS AND CONS OF TOP DOWN AND BOTTOM UP STRATEGIES There are pros and cons related to both strategies.
The list of pros double slots on facebook cons is not designed to support the idea of a universally successful sales strategy.
Instead, you should look at the positives and negatives of each strategy and relate them to your product, sales team and the general selling scenario that you are operating in.
When you do this, you will find demonstrable evidence to aid you in making a more strategic decision.
Benefits of Top Down One of the biggest benefits of the top down strategy is that it almost always results in bigger contracts.
These contracts are not just large in terms of sales figures and commission.
You will also often end up selling more products and more services.
Another benefit of a big sale is that you can negotiate exclusive contracts with your customers.
This helps lock out competitors and ensures that you do not need to worry about reselling the product every year.
Following the benefit of big sales, top down strategies often facilitate large product roll outs.
The benefit of a large product roll out is that you will be selling more physical product which must be maintained.
The larger the roll out, the more training and support the customer will need.
If the roll out takes place across an entire corporation, you will end up selling https://deposit-promocode-casinos.website/down/double-down-casino-1-million-promo-codes-march-2019.html proportional amount of maintenance, service and training hours in addition to the product.
However, this must be done in a way that does not imply that the product is difficult or faulty.
Finally, nothing beats the recurring revenue sure, it depends on the revenue model and pricing of your product that your company can pull in after you have made a large sale.
Because these sales are often expensive to implement, many customers are not interested in changing products after they have fully integrated yours.
As long as your product fits their needs and your service is adequate, you can usually count on residual income from many customers.
Disadvantages of Top Down Strategies No sales system is perfect and there are several disadvantages of a top down strategy.
The biggest disadvantage is that it takes a long time for a sale to be finalized.
This is primarily due to the expensive nature of these sales.
In most cases, customers will not be looking to spend large amounts of money immediately.
They may have a drawn out timeline for the purchase.
They may want to begin negotiating a sale in one financial year but need to wait until another year to create room in the budget for the purchase.
Another disadvantage is the sheer number of hours that are required for the sale.
Sales staff have to remain actively involved in the sale until everything is finalized.
Full engagement is often required to work out both large and small issues that come up in any sale.
In some cases, sales staff might be required to be dedicated solely to one high-needs client rather than be able to work between customers.
It is important to remember that the top down strategy requires the executives or decision makers to make decisions without input from middle or lower management.
While this is not necessarily a disadvantage of the top down system, it is important to understand the way the company operates before choosing this strategy.
If the middle or lower management are consulted on the sale and they believe it is not the best option for the business, they may work against the sale.
Another of the primary disadvantages of a top down selling strategy is that losing a contract can how to play slots in new vegas difficult for a company.
With such large contracts and so much time devoted to a customer, losing a contract can result in a sharp decline in revenue that may not have been predicted.
Finally, it is important to note that the sale is not over even when the invoice has been paid and the contract has been signed.
The first part of the sales consists of the sales team convincing the people at the top to make the decision.
Afterwards, they have to go on to convince the people at the bottom to use it.
This is usually done through training and consulting packages.
However, every interaction with a new client is part of the sales process and this is important to remember when choosing a top down strategy.
Benefits of Bottom Up Strategies The main benefits of the bottom up strategy lie mostly within the size of the deal.
Most contracts sold from the bottom up are significantly smaller than they are at the top down level.
When the sale is smaller, it can be processed and adopted faster.
This means that you can work to make more sales at a faster pace compared to the top down strategy.
Another benefit of the bottom up strategy is that it is easier to predict sales figures.
Predicting sales figures is easier because teams can work with traditional mass sales methods that assume a certain percentage of sales for every pitch.
This is because less time is spent courting customers and because teams are able to approach more customers.
When companies predict sales figures with great accuracy, they have greater opportunities to adapt to the numbers.
Another benefit of the bottom up sales strategy is that you do not need to worry about being undermined by middle management or staff.
Since the sale is directly aimed at employee decision makers and not at executive level decision makers, you will be selling directly to the people who intend to use the product.
This is different from the top down sales system because you will see more engagement with your product.
You may also see a greater amount of up-selling.
If you use the top down method to sell a product that employees are not interested in, you will often still keep the sale.
This is because the unhappiness does not reach the executive level, at least not fast usually.
It is also because it is often too expensive to switch products.
When you achieve engagement and satisfaction at thethis is better for your brand long-term and it will rule out competition almost as well https://deposit-promocode-casinos.website/down/double-down-casino-code-cheats.html a legal agreement.
Disadvantages of Bottom Up Strategies There are a few disadvantages to the bottom up sales strategy.
The disadvantages are primarily financial.
One of the biggest disadvantages to the bottom up strategy is that the contracts are smaller.
This means that you must rely on a greater number of sales to make ends meet.
Another issue occurs in the event that the upper management is sold a product that it is to be implemented throughout the organization.
When another product is being sold top down money up the top down method, it is more likely that you will lose out when using the.
The bottom up strategy also requires early investment before you have guaranteed revenue.
This can be difficult for new startups.
It may mean running at a loss for much longer than someone using the top down sales method.
Finally, one of the most difficult disadvantages to overcome is if you offer a free product to the majority of your customers.
Having a product that has a free status is a great way to sell the product from the bottom up, but it not financially sustainable way.
As one of the biggest issues that companies have is translating those non-paying customers into paying or subscription customers.
Figuring out how to convert sales is essential before you decide to choose this method.
MUTUALLY COMPLIMENTARY OR MUTUALLY EXCLUSIVE?
Now that you understand the major differences, benefits and disadvantages of both sales strategies, it is important to consider which strategy is best for your organization and your product.
The reason that it is important to be familiar with both strategies is not so you can adopt one strategy and disregard another.
There are situations where employing only a single strategy will not benefit your company.
It is very important to be able to assess the client to understand how you may be able to sell to them.
To assess the client, you need to understand how decisions are made within the company.
As highlighted in the pros and cons lists for each system, encountering a change in decision-making strategy can jeopardize the whole deal.
If you sell with a top down approach and the decision makers want to discuss it with the middle management level of their organization, you could see your deal slip away before you.
The strategy you choose will also depend on your product.
If you have multiple products, you will need to consider which strategy is best for each product.
You may find that the top down strategy is ideal for one product while another benefits from a bottom up approach.
But whatever your research finds, you must choose a strategy before you begin the.
Whether you are going to sell from the top down approach or from the bottom out, this should be decided from the outset of the sale.
The strategy you choose will affect your approach, your pitch and the way you manage the sale.
Having a coherent and clear strategy will ensure that your sales will not only be more successful but that you will close deals faster.
CONCLUSION Understanding the benefits of each sales system is key to knowing which system will work best for your company.
When you combine your knowledge of the top down and bottom up sales system with the knowledge of your product and your client, you will be able to choose the right system to close more sales.
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Investopedia uses cookies to provide you with a great user experience.
By using Investopedia, you accept our x Click investing is an investment analysis approach that involves looking first at the macro picture of the economy, and then looking at the smaller factors in finer detail.
After looking at the big-picture conditions around the world, analysts next examine the general market conditions followed by particular industrial sectors to select those that are forecast to the market.
From this point, they further analyze the stocks of specific companies to choose potentially successful ones as investments by looking last at a particular company's.
Top-down approaches prioritize macroeconomic or market-level factors most.
Top-down investing can be contrasted with the approach, which starts first with a company's fundamentals, where most of the emphasis is put, and then works its way up through the structural hierarchy, looking at macro-global economic factors last.
When looking at the bigger picture, use macroeconomic variables, such astrade balances, currency movements,interest rates and other aspects of the economy.
Then it works down a level to identify high-performing sectors, industries, or regions within the macroeconomy.
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Bottom-up investing is an opposite strategy to top-down.
Practitioners of the bottom-up approach ignore macroeconomic factors and instead look at individual microeconomic factors that affect specific companies they're watching.
For example, a bottom-up investor chooses how to play slots in new vegas company and then looks at its financial health, supply, demand and other factors over a specified time period.
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The way in which UBS addressed these economic factors supports a top-down investment strategy.
Jeremy Zirin, a wealth manager who is part of UBS Wealth Management Americas, reflected on the benefits of top-down investing on June 28, 2016.
His team took into account the above macroeconomic factors and saw that consumer discretionary was insulated from international risks and was bolstered by American consumers' spending power.
Identifying this sector allowed him and his team ultimately to identify Home Depot as a good investment.
The offers that appear in this table are from partnerships from which Investopedia receives compensation.
Bottom-up investing is an investment approach that focuses on the analysis of individual stocks and de-emphasizes the significance of macroeconomic cycles.
Investment analysis involves researching and evaluating securities to determine how they will perform and how suitable they are for go here given investor.
Top-down analysis is an investment selection strategy that looks at the "big picture" first to identify potential investments.
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Investopedia uses cookies to provide you with a great user experience.
By using Investopedia, you accept our x Top-down investing is an investment analysis approach that involves looking first at the macro picture of the economy, and then looking at the smaller factors in finer detail.
After looking at the big-picture conditions around the world, analysts next examine the general market conditions followed by particular industrial sectors to select those that are forecast to the market.
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Top-down approaches prioritize macroeconomic or market-level factors most.
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When looking at the bigger picture, use macroeconomic variables, such astrade balances, currency movements,interest rates and other aspects of the economy.
Then it works down a level to identify high-performing sectors, industries, or regions within the macroeconomy.
Based on these factors, top-down investors allocate investments from efficient diversified asset allocations, rather than by analyzing and betting on specific companies.
For example, if economic growth in Asia is better than the domestic growth in the United States, an investor might shift his assets internationally by purchasing exchange-traded funds that track specific Asian countries.
Bottom-up investing is an opposite strategy to top-down.
Practitioners of the bottom-up approach ignore macroeconomic factors and instead look at individual microeconomic factors that affect specific companies they're watching.
For example, a bottom-up investor chooses a company and then looks at its financial health, supply, demand and other factors over a specified time period.
Although there is some debate as to whether is better than the bottom-up strategy, most recent double down casino promo codes investors have found top-down useful in determining the most promising sectors in a given market.
Top-down investing may produce a more long-term or portfolio, including more indexed strategies, while a bottom-up approach may lead to moremanaged strategies.
For example, UBS hosted the how to play slots in new vegas UBS CIO Global Forum how to play slots in new vegas Beverly Hills, Calif.
The forum addressed macroeconomic factors that affect markets, including international how to play slots in new vegas policy, central bank policy, international market performance and the effects of the Brexit double down promo on the global economy.
The way in which UBS addressed these economic factors supports a top-down investment strategy.
Jeremy Zirin, a wealth manager who is part of UBS Wealth Management Americas, reflected on the benefits of top-down investing on June 28, 2016.
His team took into account the above macroeconomic factors and saw that consumer discretionary was insulated from international risks and was bolstered by American consumers' spending power.
Identifying this sector allowed him and his team ultimately to identify Home Depot as a good top down money up />The offers that appear in this table are from partnerships from which Investopedia receives compensation.
Bottom-up investing is an investment approach that focuses how to play slots in new vegas the analysis of individual stocks and de-emphasizes the significance of macroeconomic cycles.
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A reader asks which is better: top down or bottom up analysis?
Here's what you need to know about how to play slots in new vegas />We've developed a new product, are about to take it to market, and need to develop a market analysis for our business plan.
Which forecasting approach is better: top down or bottom up?
play double down free slot market size, and understanding your ability to penetrate that market, is all-important: If your market is too small you can't make money, no matter how innovative the product or how competitive your pricing.
Top down and bottom up analyses are two basic ways to evaluate that market.
A top down analysis is calculated by determining the total market, then estimating your share of that market.
A typical top down analysis might go something like this: "Hmm.
I will sell a widget everyone can use, and since there how to play slots in new vegas 300,000 people in my area, even if I only manage to land 5 percent of that market I'll make 15,000 sales.
Sound a little optimistic?
A bottom up analysis is calculated by estimating potential sales in order to determine a total sales figure.
opinion double down codes promo phrase bottom up analysis evaluates where products can be sold, the sales of comparable products, and the slice of current sales you can carve out.
While it takes a lot more effort, the result is usually much more accurate.
Here's how a bottom up analysis might work in real life.
Let's pretend you just developed a prototype for a bicycle pump and you want to determine if there is a market for your pump--a profitable market that will sustain a real business.
Where are bike pumps typically sold?
Most are sold, fairly obviously, in bike shops, but also by major retailers, and online.
You decide to focus on bike shops for now, since landing shelf space at Walmart or Target isn't particularly likely, at least not at first.
How many bike shops are there in the U.
We'll assume you don't want to try to sell and ship overseas.
With some research you find there are approximately 4,100 bike shops a number I just found on the Internet, which of course means it's dead-on.
How many of those bike shops will be willing to stock your pumps?
Here's where it gets tricky.
Talk to as many bike shops as how to play slots in new vegas can to see if they would be willing to carry your pumps.
Say you talk to 100; if 30 claim they would, be conservative and cut that number in half.
While an owner may agree in principle today, they may not come through in fact tomorrow.
Plus you may be physically top down money up to get product into every willing bike shop's hands.
If 30 out of 100 say they would carry your product, and you cut that number in half, then it's reasonable to assume that 15 percent of bike shops may actually be willing to carry your product.
That's a good question, but double down casino slots on facebook better question is, "How many bike pumps like mine does a bike shop sell in read article year?
Always compare apples to apples.
Say the bike shops you talk to say they sell, on average, 200 pumps a year.
That's great--but how many can you sell to each store?
The answer isn't 200.
Every shop carries a variety of pumps.
So you decide to be conservative and assume you can sell 30 pumps a year to each shop.
The math is easy: 615 bike shops times 30 pumps per shop equals 18,450 pumps a year.
What's hard is pulling together the data so you can do the math.
What's even harder is feeling confident in that data.
Even though I kept using the word "conservative," the assumptions we just made are still fairly optimistic.
You have to get every shop to stock your pumps.
You have to carve out a slice of existing premium pump sales.
So factor in some sensitivities: Double the number in the event your results exceed expectations, and cut the number in half in case things don't go as planned.
And throw in a factor for your ability to market to every bike shop; contacting each one, especially since most are independent, will take time and money you may not have.
Of course you could try to sell your pumps through a distributor; here's a.
The key to sizing up your market is to stay objective and make an honest and unbiased evaluation of how viable your product or service will be.
In most cases a bottom up analysis will be sobering, but that's okay.
Always go into business with realistic expectations--that way the only surprises, at least where sales are concerned, will be pleasant ones.

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